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In this programme we explore the phenomenon of Greggs. With hundreds of new shops opening up and down the country, over 1.5 billion pounds in revenue, a sell-out clothing line and a huge celebrity endorsement, Greggs is now a legendary part of popular culture. But why? Food critic and food lover Grace Dent traces the history of the company to figure out the secrets of their extraordinary success.

Watch the full Inside Greggs: 24/7 movie online at no cost in high-definition (HD) quality. No downloads needed—simply click to play and experience the excitement with English subtitles included for your convenience.